The Core Problem
- The business was relying heavily on:
- Word-of-mouth
- Local recommendations
- There was no clear SEO structure, and social content was:
- Not aligned with how local customers actually search or decide
- Inconsistent in tone
“Understanding that educating customers about my
service comes before selling it to them was a big revelation”
The Process
Our Approach
- Search Engine Optimization
- Identified service-specific local searches (e.g. roof cleaning + town, driveway cleaning near me)
- Mapped one clear service per page instead of generic content
- Social Media Content
- Stop selling, start sharing the good work done
- Use formats such as before/after visuals and educational posts
Our Solution
How Client goals were addressed.
| Goal | Solution | Impact |
|---|---|---|
| Improve SEO for the website | Focused on improving local relevance instead of increasing traffic | Client’s website started showing up creating higher Visibility in Local Search Results resulting in more Qualified/Targeted Traffic |
| Social content clarity | Gain direction for social media posts | Having posts on social media that are only focussed on selling your services will not create followers. Posts were co- created with founder to introduce education pieces on what soft washing is with before and after visual results. |
Reach Out
Do you need help with your SEO or social media content strategy?
DM us to speak to one of our dedicated digital marketing experts to find out how we can help you succeed in improving your digital visibility.